I’ll be honest, I’ve never been a big fan of going to the gym. Every now and then I would get super motivated, sign up, and then pay $100 a month for something I used once and then forgot about. So when a coworker talked me into joining a new gym to get me back on track, I figured it would inevitably end the same way.
Reluctantly, I signed up and downloaded the new gym’s app. Whenever I unlocked my phone the icon was there reminding me of what I should be doing instead of watching Netflix after work. Somedays I got push notes letting me know that there were new classes or that the gym was having competitions for members. It made it hard to accidentally forget about going to the gym and managed to get me going to the gym much more consistently. Although it’s not one of the industries that you would traditionally think needs an app, native apps are a great marketing tool for gyms who want to provide their members with a more personal experience.
Here are some key features that should be available in every gym app:
Mobile reservations make scheduling appointments easier than ever for busy gym members. App users can schedule a session with their personal trainer or an after workout massage quickly with just a few touches.
Push notes allows the gym owner to reach out to members and keep them engaged throughout the year, even after many have given up on their New Year Resolutions. Let your users know that there are open spots in the new spin class or there’s a referral special if they get their friends to sign up. Even an encouraging message will remind your clients to come in and work out.
Motivate your members to keep up their workout routines using the GPS Coupons or Loyalty tabs. Once they earn enough stamps or get enough check-ins they can earn a reward. You can set up monthly offers for a free t-shirt or discount off the next month’s membership if a member comes to the gym a 15 times within a month.
Engaging your gym members even when they’re not in the gym can lead to more return members and more loyal gym members overall. It’s also a great selling point for potential members to get them excited about joining your gym. Having an app will allow you to maintain membership, even after swimsuit season has ended.